Automate?
When to start
Without a system, routine eats time every week. Small business owners in the UK estimate they spend about 11 hours a week on admin and finance, roughly six working days a month. SME Business Barometer by American Express and Small Business Saturday UK, 1,000 small business owners, 2026
1Market research
- Customers and competitors
- Who your customers are, what they want and fear, why they leave, what competitors promise them.
- Positioning
- How you’re different and which words to use so customers recognize themselves.
- A website that sells
- I study the market and competitors first, then build a site where every block answers a pain or objection your customers have.
2Sales and marketing
- Leads that don’t go cold
- Every new lead gets enriched with data about the person and a score for how likely they are to buy. Your manager sees the warmest ones first, with a first message already written for that person. The same works for your existing contacts: each gets their own message by email or messenger, not a template.
- Calls without manual entry
- Each call turns into text, and the agreements and objections land in the deal card on their own.
- Sales call reviews
- Recordings show where a manager lost the deal: didn’t find out what the customer needed, didn’t handle an objection.
- Proposals and documents
- A proposal, invoice or contract is built from the deal card or a call recording, in your branding.
- A website for search and AI
- I review your site, its markup and the structure of its texts so Google finds it and ChatGPT and other AI assistants can cite it.
3Team routine
- An AI assistant for company knowledge
- Your team asks in plain words and gets answers from your documents and procedures.
- Spreadsheets and documents
- Filling in, checking, moving data between systems and drafting emails run on rules you set.
- A CRM built around your process
- I build a CRM from scratch or sort out the one you have: deal stages, reminders, bringing back customers who went quiet.
- An assistant for the owner
- It sorts your inbox and calendar, drafts replies, tracks tasks and shows you only what needs your decision.
4Customer support
- Conversations with customers
- A bot answers questions from your documents and takes the person through to a deal. Your team steps in where a human is needed.
- Telegram and WhatsApp bots
- The bot takes over what’s done by hand in chats today: requests, bookings, answers, reminders, broadcasts. I put the set together around your process.
- Messages after payment
- As soon as someone pays, they get messages: what happens next, how to use what they bought, where to ask questions. Nobody forgets to write to them.
5Analytics and data
- Your business numbers on one screen
- I connect ads, your CRM and payments to one dashboard. It shows sales, money and how each team is doing, plus what it costs to win a customer, what they bring in and which channel pays off (unit economics). The numbers update without anyone compiling reports by hand.
- Marketing reports
- I connect your ad accounts and analytics, and a report on them reaches you on schedule.
- News from key accounts
- Once a week the system checks what’s new with them: a role change, a news story, a launch. That gives you a reason to get in touch at the right time.
- Competitor prices and outside data
- Competitor prices and other data from websites and chats are collected into a spreadsheet.
Tell me where your day goes. I’ll see what I can take off your plate first.
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